Starting a business

Getting Your New Business Online

Once a new business is ready to take real work, it needs a dependable online presence that helps people verify the business and reach you.

Give the business one dependable home online

A website gives you a place where the business name, service, contact information, and current offer stay easy to find. Other profiles can point back to it instead of carrying the whole job themselves.

Set up the pieces that fit the way customers will look for you

A local service business may benefit from a Google Business Profile. A social account can be useful when you will actually post there. A domain-based email can make routine business communication easier to recognize. You do not need to open an account on every platform.

Keep the information consistent

Use the same business name and contact details wherever the business appears. If the service area changes, update the places customers are likely to check. Consistency makes the business easier to verify and reduces confusion.

The next decision is what the website needs to do

Once you know the business needs a website, plan the first version around the customer action you want. That keeps the project small enough to launch without leaving out something important.