Website for a Facebook-Only Business
Facebook can help a business stay connected with people, but a feed is not designed to be the permanent filing system for hours, services, pricing guidance, menus, events, policies, and contact information.
The problem is not that Facebook is useless
- Keep
- Facebook for posts + community
- Add
- An organized website home base
- Goal
- Make key information easy to find
Facebook is useful for current photographs, announcements, conversation, and sharing. The trouble begins when a customer has to scroll through recent posts to find information that should always be easy to reach.
A website gives stable information a stable place
On a website, hours can stay on the contact page, services can have a clear order, events can be separated from permanent information, and every important section can link to the same call or inquiry path. Customers can move through the information according to their question instead of according to the date it was posted.
Keep both, but give them different jobs
Use social media for what is new. Use the website for what someone needs to understand, compare, or find again. Posts can link back to the relevant website page, and the website can link to the active social profile.
One page may be enough
A focused one-page website can organize the business name, offer, service area, proof, hours, contact information, and a clear next step. That solves the navigation problem without forcing a small business into an oversized site.